Marketing Support Partners: News & insights https://msupportpartners.com/news/ News and insight for marketing agencies and businesses from Marketing Support Partners. en-gb Sat, 31 Oct 2026 11:00:00 +0000 Stretched marketing teams: where outsourced marketing support helps https://msupportpartners.com/news/stretched-marketing-teams-outsourced-marketing-support https://msupportpartners.com/news/stretched-marketing-teams-outsourced-marketing-support Mon, 02 Nov 2026 11:00:00 +0000 Optimizely research: 59% of UK marketers report more admin, and 65% say teams feel more stretched since work moved to AI. Where outside support helps. Fractional hiring goes mainstream: 57% of young UK businesses use it or are considering it https://msupportpartners.com/news/fractional-hiring-uk-small-businesses-2026 https://msupportpartners.com/news/fractional-hiring-uk-small-businesses-2026 Sat, 31 Oct 2026 11:00:00 +0000 Research finds 29% of young UK businesses use fractional or freelance talent and 28% are considering it. What it means for fractional account management. Brands plan to bring more marketing in-house: what October’s research means for agencies https://msupportpartners.com/news/brands-bringing-marketing-in-house-agencies-2026 https://msupportpartners.com/news/brands-bringing-marketing-in-house-agencies-2026 Sat, 31 Oct 2026 11:00:00 +0000 Two-thirds of UK brand marketers expect to bring more marketing in-house, and Forrester finds agency expectations rising. What it means for agencies. Client-agency relationships are lasting longer, but more than a third say they are harder to manage https://msupportpartners.com/news/wfa-client-agency-relationships-2026 https://msupportpartners.com/news/wfa-client-agency-relationships-2026 Sat, 31 Oct 2026 11:00:00 +0000 WFA research finds agency relationships lasting longer, but over a third of respondents say they are harder to manage. What it means for account managers. Budget 2026: what it means for agencies and marketing teams https://msupportpartners.com/news/budget-2026-agencies-marketing-teams https://msupportpartners.com/news/budget-2026-agencies-marketing-teams Wed, 28 Oct 2026 21:00:00 +0000 The 28 October 2026 Budget at a glance for marketing agencies and the businesses they support: wages, parental pay, non-competes, VAT and what to plan for. Marketing budgets hit a two-year high: what the Q3 IPA Bellwether means for agency capacity https://msupportpartners.com/news/ipa-bellwether-q3-2026-agency-capacity https://msupportpartners.com/news/ipa-bellwether-q3-2026-agency-capacity Wed, 28 Oct 2026 21:00:00 +0000 UK marketing budgets were revised up at the fastest rate since 2024 in Q3 2026. What the IPA Bellwether figures mean for agency workloads and client service. Employment Rights Act: the 30 October and 1 January changes agencies should plan for https://msupportpartners.com/news/employment-rights-act-changes-agency-resourcing https://msupportpartners.com/news/employment-rights-act-changes-agency-resourcing Wed, 28 Oct 2026 21:00:00 +0000 New harassment duties from 30 October 2026 and a six-month unfair dismissal qualifying period from 1 January 2027: what agencies and marketing teams should know Christmas cover for client accounts: the dates agencies should plan around https://msupportpartners.com/news/christmas-cover-client-accounts-2026 https://msupportpartners.com/news/christmas-cover-client-accounts-2026 Wed, 28 Oct 2026 21:00:00 +0000 UK bank holidays for Christmas 2026 and the new year, the festive advertising season already under way, and a simple cover plan for agency client accounts. Why clients leave agencies in 2026, and what good account management changes https://msupportpartners.com/news/why-clients-leave-agencies-2026 https://msupportpartners.com/news/why-clients-leave-agencies-2026 Wed, 28 Oct 2026 21:00:00 +0000 Benchmark data from 494 agency professionals shows relationships drive retention, while budget pressure now tops churn. What it means for account management. Account handover checklist: handing over client accounts before leave https://msupportpartners.com/news/account-handover-checklist https://msupportpartners.com/news/account-handover-checklist Wed, 28 Oct 2026 21:00:00 +0000 A practical client account handover checklist for agencies and marketing teams covering parental leave, holidays or a change of account manager. Ads in AI Overviews: where UK advertisers stand in October 2026 https://msupportpartners.com/news/ai-overviews-ads-uk-agencies https://msupportpartners.com/news/ai-overviews-ads-uk-agencies Wed, 28 Oct 2026 21:00:00 +0000 Google lists 12 countries for ads inside AI Overviews and the UK is not one of them. What UK advertisers and agencies can and cannot do today.