Strategy and priorities
Clear priorities, considered marketing plans and practical advice on audiences, channels and the bigger picture. See marketing strategy and consultancy.
MARKETING LEADERSHIP, FLEXIBLY
Fractional marketing director, part-time or interim
Experienced marketing leadership for agencies and businesses, without a full-time hire. Work with Ben Langford as your part-time or interim marketing director, fully remote, from one week to six months and beyond.
What a fractional marketing director does
A fractional marketing director gives you experienced marketing leadership for an agreed number of hours, rather than a full-time salary. Ben Langford, founder of Marketing Support Partners, has over a decade in TV and digital advertising, account management and agency leadership, including Head of Client Management and Managing Director roles. MSP works within your team, so you can get on with the bigger picture.
Ben joins as your part-time marketing director: he leads your in-house team day to day, owns the plan and answers for delivery. As an interim marketing director he can lead the function full-time for a fixed period.
Leadership for your team
Practical leadership and people management, clear priorities and better processes, so everyone knows what matters most.
Client and agency relationships
Someone who understands both the client and agency perspective, helping to keep communication clear and relationships strong.
Proposals, reviews and presentations
Support with pitches, client updates, performance reviews and the conversations that demonstrate your value.
Fractional, part-time or interim
Different names for senior marketing support from outside your team. What matters is how much time you need, and what you need it for.
Part-time marketing director
A set allowance of hours over one, three or six months, so you have experienced marketing leadership without a full-time hire.
Interim marketing director
Steady support while you recruit, cover planned leave or get through a busy period. Support can start with a single week.
Longer partnerships
Three-month and six-month partnerships for ongoing direction, invoiced monthly. Longer contracts are available on request.
One-off advice
If you need help with a single decision rather than ongoing leadership, see working with a marketing consultant.
When a fractional marketing director helps
Plenty of agencies and businesses need senior marketing thinking, but not a full-time role.
A gap between hires
When a role is empty or someone is on planned leave, and plans and people still need to keep moving.
Taking on new work
When new clients or new projects arrive and the priorities need to be clear before the team gets busier.
A stretched team
When your team is capable but at capacity, and needs clear priorities and an extra pair of hands.
How it works and what it costs
Your scope and price are agreed upfront, and any additional work is quoted and agreed before it starts. Hours are the total allowance for the stated period, and scope, scheduling and any applicable VAT are confirmed in your proposal. Tell us what you need and we will agree the priorities and working rhythm together.
One week
Up to 20 hours for £1,199. A little breathing room for a busy week or a short gap.
One month
Up to 80 hours for £4,569. Extra support, every week.
Three or six months
Up to 240 hours from £13,499, or up to 480 hours from £26,299, invoiced monthly. See flexible support and pricing.
What stays with your team
A fractional marketing director from MSP sets direction and works alongside your people, within your existing processes.
Your team stays in the lead
Campaign setup, media buying and activation stay with your team or agency. We provide the strategy, advice, coordination and account management around them.
Your clients stay your clients
We will never approach your clients to solicit business for MSP, either during our contract or after it ends.
Remote by design
Support is fully remote. We work with agencies and businesses in most countries worldwide, with availability and time-zone overlap agreed together, and prices in pounds sterling.
Who you will work with
Ben Langford is the founder of Marketing Support Partners. His experience spans TV and digital advertising, account management and agency leadership, and his leadership experience includes Head of Client Management and Managing Director roles. More about Ben
Common questions
What agencies and businesses ask most about working with a fractional marketing director.
What is a fractional marketing director?
An experienced marketing leader who works with you for an agreed share of their time, rather than as a full-time employee. At MSP, that means strategy, priorities and team leadership from Ben Langford, from one week to six months and beyond.
How much does a fractional marketing director cost?
At MSP, one week with up to 20 hours costs £1,199 and one month with up to 80 hours costs £4,569. Three-month and six-month partnerships start from £13,499 and £26,299, invoiced monthly. Your scope and price are agreed upfront.
Is a part-time marketing director the same as an interim one?
Not quite. A part-time or fractional marketing director works an agreed share of the time on an ongoing basis, while an interim marketing director covers a set period, such as a gap between hires or planned leave. MSP can do either.
Do you run campaigns as well?
No. Campaign setup, media buying and activation stay with your team or agency. MSP provides the strategy, advice, coordination and account management around them.
Do you work with businesses outside the UK?
Yes. Support is fully remote, and we work with agencies and businesses in most countries worldwide, with availability and time-zone overlap agreed together.
Is a fractional marketing director the same as a fractional CMO?
Broadly, yes. Both are senior marketing leaders working part of the week. At MSP, Ben leads your marketing team directly rather than advising from the outside.
YOUR NEXT CHAPTER. A LITTLE MORE SUPPORT.
Big on ambition
Better together
Fully remote support. A partnership that works across borders.