NEWS & INSIGHTS
News & insights
Timely, sourced updates for marketing agencies and businesses, covering account management, resourcing, cover and marketing strategy.
NEWS · MARKETING SUPPORT
Stretched marketing teams: where outsourced marketing support helps
Optimizely research: 59% of UK marketers report more admin, and 65% say teams feel more stretched since work moved to AI. Where outside support helps.
NEWS · FRACTIONAL SUPPORT
Fractional hiring goes mainstream: 57% of young UK businesses use it or are considering it
Research finds 29% of young UK businesses use fractional or freelance talent and 28% are considering it. What it means for fractional account management.
NEWS · AGENCIES AND IN-HOUSE TEAMS
Brands plan to bring more marketing in-house: what October’s research means for agencies
Two-thirds of UK brand marketers expect to bring more marketing in-house, and Forrester finds agency expectations rising. What it means for agencies.
NEWS · CLIENT RELATIONSHIPS
Client-agency relationships are lasting longer, but more than a third say they are harder to manage
WFA research finds agency relationships lasting longer, but over a third of respondents say they are harder to manage. What it means for account managers.
NEWS · BUDGET 2026
Budget 2026: what it means for agencies and marketing teams
The 28 October 2026 Budget at a glance for marketing agencies and the businesses they support: wages, parental pay, non-competes, VAT and what to plan for.
NEWS · IPA BELLWETHER
Marketing budgets hit a two-year high: what the Q3 IPA Bellwether means for agency capacity
UK marketing budgets were revised up at the fastest rate since 2024 in Q3 2026. What the IPA Bellwether figures mean for agency workloads and client service.
NEWS · EMPLOYMENT RIGHTS
Employment Rights Act: the 30 October and 1 January changes agencies should plan for
New harassment duties from 30 October 2026 and a six-month unfair dismissal qualifying period from 1 January 2027: what agencies and marketing teams should know
NEWS · CHRISTMAS PLANNING
Christmas cover for client accounts: the dates agencies should plan around
UK bank holidays for Christmas 2026 and the new year, the festive advertising season already under way, and a simple cover plan for agency client accounts.
INSIGHT · CLIENT RETENTION
Why clients leave agencies in 2026, and what good account management changes
Benchmark data from 494 agency professionals shows relationships drive retention, while budget pressure now tops churn. What it means for account management.
GUIDE · ACCOUNT HANDOVER
Account handover checklist: handing over client accounts before leave
A practical client account handover checklist for agencies and marketing teams covering parental leave, holidays or a change of account manager.
NEWS · SEARCH
Ads in AI Overviews: where UK advertisers stand in October 2026
Google lists 12 countries for ads inside AI Overviews and the UK is not one of them. What UK advertisers and agencies can and cannot do today.
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